We’ve all been trained to look at the data and optimize, and the mood has shifted accordingly. Platforms and businesses know there are billions at stake so nothing is left to chance. Creators want sustainable and diversified revenue streams. There were still plenty of teens on the Expo floor, jumping into the Squishmallows Squish Pit and scouting their favorite creators. And then the panels are the legal side of being a content creator and YouTube has a panel on how to best monetize your platform.” “Even seeing Patrick Starrr, he’s a makeup artist who has a makeup line. “It feels like we've come to a summit to find out how to be financially successful on a platform rather than coming to a convention to connect with creators,” NBC News reporter Kalhan Rosenblatt told me. It makes the convention incredibly relevant but the vibe shift is undeniable. Now, it’s more of a meeting spot for the industry’s key players. 🚨 What’s happening : Launched in 2010, VidCon was originally a place for video creators (first YouTubers, then Viners, then TikTokers ) and fans to meet.
